[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.ibf-cz.cz\/kde-dostaneme-reklamni-chladici-tasky-a-batohy\/#Article","mainEntityOfPage":"https:\/\/www.ibf-cz.cz\/kde-dostaneme-reklamni-chladici-tasky-a-batohy\/","headline":"Kde dostaneme reklamn\u00ed chladic\u00ed ta\u0161ky a batohy","name":"Kde dostaneme reklamn\u00ed chladic\u00ed ta\u0161ky a batohy","description":"Jedn\u00edm z pom\u011brn\u011b u\u017eite\u010dn\u00fdch p\u0159edm\u011bt\u016f, kter\u00e9 mnoz\u00ed z n\u00e1s b\u011b\u017en\u011b pou\u017e\u00edvaj\u00ed, jsou i chladic\u00ed ta\u0161ky. Pou\u017e\u00edvaj\u00ed se k tomu, abychom udr\u017eeli ur\u010dit\u00e9 potraviny studen\u00e9 \u010di dokonce mra\u017een\u00e9, ne\u017e se vr\u00e1t\u00edme z n\u00e1kupu dom\u016f. To je d\u016fle\u017eit\u00e9 p\u0159edev\u0161\u00edm v parn\u00e9m l\u00e9t\u011b, kdy teplota ve voze m\u016f\u017ee dos\u00e1hnout i 50 stup\u0148\u016f Celsia. Takto m\u016f\u017eeme bezpe\u010dn\u011b dov\u00e9zt dom\u016f […]","datePublished":"2026-01-03","dateModified":"2026-01-03","author":{"@type":"Person","@id":"https:\/\/www.ibf-cz.cz\/author\/#Person","name":"","url":"https:\/\/www.ibf-cz.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/70b0b0c6ef7dca5d65c935edece415df3e99a7281ef835a281ae62fb4236351b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/70b0b0c6ef7dca5d65c935edece415df3e99a7281ef835a281ae62fb4236351b?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"ibf-cz.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.ibf-cz.cz\/wp-content\/uploads\/taska7.png","url":"https:\/\/www.ibf-cz.cz\/wp-content\/uploads\/taska7.png","height":0,"width":0},"url":"https:\/\/www.ibf-cz.cz\/kde-dostaneme-reklamni-chladici-tasky-a-batohy\/","about":["V\u00fdrobky"],"wordCount":430,"articleBody":"        Jedn\u00edm z pom\u011brn\u011b u\u017eite\u010dn\u00fdch p\u0159edm\u011bt\u016f, kter\u00e9 mnoz\u00ed z n\u00e1s b\u011b\u017en\u011b pou\u017e\u00edvaj\u00ed, jsou i chladic\u00ed ta\u0161ky. Pou\u017e\u00edvaj\u00ed se k tomu, abychom udr\u017eeli ur\u010dit\u00e9 potraviny studen\u00e9 \u010di dokonce mra\u017een\u00e9, ne\u017e se vr\u00e1t\u00edme z n\u00e1kupu dom\u016f. To je d\u016fle\u017eit\u00e9 p\u0159edev\u0161\u00edm v parn\u00e9m l\u00e9t\u011b, kdy teplota ve voze m\u016f\u017ee dos\u00e1hnout i 50 stup\u0148\u016f Celsia. Takto m\u016f\u017eeme bezpe\u010dn\u011b dov\u00e9zt dom\u016f nap\u0159\u00edklad maso, ani\u017e by se n\u00e1m cestou zkazilo. Je pochopiteln\u00e9, \u017ee si toho v\u0161imli i mana\u017ee\u0159i firem, a rozhodli se tyto za\u0159adit do sv\u00fdch reklamn\u00edch kampan\u00ed. V\u00fdsledkem jsou zdaleka nej\u010dast\u011bji reklamn\u00ed chladic\u00ed ta\u0161ky a batohy. Zde se v\u011bt\u0161ina z n\u00e1s zaraz\u00ed \u2013 s t\u00edmto typem propaga\u010dn\u00edch d\u00e1rk\u016f se p\u0159\u00edli\u0161 nesetk\u00e1me. To je ov\u0161em jen zd\u00e1nliv\u00fd dojem. Ve skute\u010dnosti je vid\u00edme mnohem \u010dast\u011bji, ne\u017e bychom si mysleli. Ale kde?V prvn\u00ed \u0159ad\u011b je pot\u0159eba si \u0159\u00edci, \u017ee se jedn\u00e1 o fakt, \u017ee se jedn\u00e1 o pom\u011brn\u011b specifick\u00fd objekt, kter\u00fd nevyu\u017eije ka\u017ed\u00fd, a kter\u00fd nen\u00ed snadn\u00e9 spojit s konkr\u00e9tn\u00ed firmou, jako nap\u0159\u00edklad tu\u017eky \u010di kl\u00ed\u010denky, nebo t\u0159eba i \u010depice. P\u0159esto je najdeme, a to p\u0159edev\u0161\u00edm tam, kde je mohou lid\u00e9 vyu\u017e\u00edt. Typick\u00fdm p\u0159\u00edkladem jsou nejr\u016fzn\u011bj\u0161\u00ed supermarkety, p\u0159\u00edpadn\u011b obchody, kter\u00e9 prod\u00e1vaj\u00ed chlazen\u00e9 \u010di mra\u017een\u00e9 potraviny. Jist\u011b, m\u016f\u017eeme nam\u00edtnout, \u017ee se nejedn\u00e1 o typick\u00fd propaga\u010dn\u00ed p\u0159edm\u011bt. Ale ve skute\u010dnosti tomu tak nen\u00ed. Abychom se o tom p\u0159esv\u011bd\u010dili, sta\u010d\u00ed se pod\u00edvat na to, co maj\u00ed na sob\u011b za design. V naprost\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f se jedn\u00e1 o n\u00e1zev a logo dan\u00e9ho obchodu. Je samoz\u0159ejm\u011b ot\u00e1zkou, nakolik je tato reklamn\u00ed kampa\u0148 \u00fa\u010dinn\u00e1, nebo\u0165 tyto ta\u0161ky nevyu\u017e\u00edv\u00e1me ani zdaleka tolik, jako jin\u00e9, \u010dast\u011bji pou\u017e\u00edvan\u00e9 reklamn\u00ed p\u0159edm\u011bty. Mus\u00edme si v\u0161ak uv\u011bdomit, \u017ee jsou sou\u010d\u00e1st\u00ed mnohem v\u011bt\u0161\u00edho marketingov\u00e9ho sch\u00e9matu, ke kter\u00e9mu pat\u0159\u00ed nap\u0159\u00edklad i igelitov\u00e9 ta\u0161ky, kter\u00e9 m\u016f\u017eeme koupit u pokladny. Jako u v\u0161ech reklamn\u00edch p\u0159edm\u011bt\u016f, i zde je nutn\u00e9 m\u00edt na pam\u011bti, \u017ee kvalita zde nebude na prvn\u00edm m\u00edst\u011b. Podle toho s nimi mus\u00edme tak\u00e9 zach\u00e1zet. P\u0159esto n\u00e1m mohou poskytnout dobrou slu\u017ebu.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Kde dostaneme reklamn\u00ed chladic\u00ed ta\u0161ky a batohy","item":"https:\/\/www.ibf-cz.cz\/kde-dostaneme-reklamni-chladici-tasky-a-batohy\/#breadcrumbitem"}]}]